Cookie Policy

Effective:  November 2023

Each of Bath Fitter Distributing Inc. (“BF Distributing”) and its affiliates (which shall include any entity that directly or indirectly (including through one or more intermediaries), controls, is controlled by, or is under common control with BF Distributing, each a “BF Affiliate”, and collectively the “BF Affiliates”), and Bain Magique® franchisees, who use the web address and landing pages under the web address (collectively, the “Website”) as their website (the “Franchisees”, and collectively with BF Distributing and the BF Affiliates, and/or individually, “BF Group” “our”, “us” or “we”) uses cookies on the Website to improve its performance and enhance your user experience. Such cookies, as defined below, are subject to this Cookies Policy (the “Cookies Policy”).

1) What are cookies? 
Cookies are small files of letters and numbers stored on your browser or device that enable the cookie owner to recognize the device when it visits websites or uses online services. Cookies contain information that is transferred to your computer’s hard drive.

We will only keep cookies for as long as necessary to achieve the relevant purposes set out in this Cookies Policy, notably for marketing and statistical purposes.

While we may automatically use some cookies that are strictly necessary to provide the services you request or enable communications, we request your consent for all of our other cookie uses. 

Generally-speaking, we use first and third-party(ies) cookies. The cookies set by us are called "first-party cookies" and the cookies set by our third-party partners and service providers are called "third-party(ies) cookies.
For your information: - First-party cookies are placed by the website the user is visiting itself, more precisely on the website’s domain. They can be used for the proper functioning of the website or to collect personal data in order to track the user's behavior for advertising purposes; - Third party cookies are cookies set by domains other than the one the user is visiting, generally managed by third parties who have been queried by the website visited and not by the Internet user himself/herself: these cookies may also be necessary for the proper functioning of the website, but  are mainly used to enable the third party to see which pages have been visited on the site in question by a user and to collect information about him/her, including for advertising purposes.

2) Reason to use cookies. 
We collect personally identifiable information (“PII”) and other information about users over time and across different websites, including cookies, browser and flash cookies, web beacons, and server logs and other similar technologies to collect your information passively and other devices when you use this Website.

We (and our third-party service providers) use cookies in order to:

·  Distinguish you from other users of the Website. This helps us provide you with a good experience when you browse the Website and also allows us to improve it;

· Track new visitors to our Website;

· Recognize returning customers;

· Learn what site referred you to our Website or device application;

· Personalize your experience on our Website, device application and on third-party social networking websites, plug-ins and applications;

· Collect and store geographic data determined by the IP address of your computer;

· Optimize and tailor our Website and device applications;

· Make product recommendations and provide you with advertising content we believe may be of interest to you. As part of this customization, we may observe your behaviors on our device applications, our Website or on other websites. We may also get information about your browsing history from our trusted business partners and vendors so we can better understand our audience, our customers, our Website visitors and device application users, and their respective interests, which includes learning about your online activities across devices.

We or third parties may also collect or receive information from our device applications and others’ device applications and use that information to provide measurement services and targeted ads.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies, you may not be able to access all or parts of the Website.

3) What sort of cookies does the Website use?

a) Essential cookies (also commonly referred to as “strictly necessary”) are necessary for the website to function and are only used to provide those essential services to the visitor. These cookies are exempt from the EU opt-in requirements or the CCPA opt-out-of-sale requirements and, therefore, may be placed on devices and remain on the devices to the extent necessary to provide the essential functions. These cookies do not store any personally identifiable information. You can set your browser to block or alert you about these cookies, but some parts of the Website will not then work.

Cookie SubgroupCookiesCookies usedLifespan
www.bainmagique.comOptanonAlertBoxClosed, OptanonConsentCookies internes365 jours
bainmagique.com_dc_gtm_UA-xxxxxxxxCookies internes0 jour
nr-data.netJSESSIONIDCookies tiersSession

b) Functionality cookies are non-essential cookies that collect and “remember” visitors’ choices to provide them with a more personalized and functional user experience. They may be set up by us or by third-party providers, whose services have been added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Cookie SubgroupCookiesCookies usedLifespan
bainmagique.com_ivu, _st_bid, __cf_bmCookies internes3650 jours, 1823 jours, 0 jour
www.bainmagique.com_stc, rkpd_Ch4Nm1m6ybox4gDL_0, __adroll_consent_params, _st, bf_geolocation_city, bf_geolocation_country, bf_geolocation_postal, bf_geolocation_subCookies internes1823 jours, session

c) Performance and analytics cookies are cookies that collect information about how visitors use a website to analyze visitor behavior and improve website services. They help us to know which pages are the most and least popular and to see how visitors navigate the Website.

Cookie SubgroupCookiesCookies usedLifespan
bainmagique.com_hjSession_1698259, _hjSessionUser_1698259, _hjTLDTest, _ga, _ga_4JJPJ9T14D, _ga_J4KC54G0JY, _gat_UA-nnnnnnn-nn, _gclxxxx, _gid, _hjAbsoluteSessionInProgress, _hjFirstSeenCookies internes0 jour, 362 jours, session, 727 jours, 727 jours, 0 jour, 87 jours, 0 jour
www.bainmagique.com_stc, _hjIncludedInPageviewSample,Cookies internes1823 jours, 0 jour,
d31y97ze264gaa.cloudfront.net_stcCookies tiers1823 jours
marchex.iorkpd_Ch4Nm1m6ybox4gDL_h,Cookies tiers365 jours,

d) Marketing cookies (also known as “targeting and advertising cookies”) are used to target and display content based on user preferences. We will use this information to make the Website and the advertising displayed on it more relevant to your tastes and interests. For this purpose, we may also share this information with third parties. The information collected is also used to evaluate the effectiveness of our marketing campaigns or to provide better targeting for marketing. From time to time, cookies set by third parties are found in this "Marketing" category, but we do not always have control over these cookies and do not share personal information with these third parties.

Cookie SubgroupCookiesCookies usedLifespan
www.bainmagique.comsa-user-id, sa-user-id-v2, sb_localip, mp_b78c6d0bb80e5b93306f2ccbeca0049c_mixpanelCookies internes362 jours, session, 362 jours
bainmagique.commp_b78c6d0bb80e5b93306f2ccbeca0049c_mixpanel, pt_xxxxxxxxxCookies internes362 jours, 0 jour
cdn.mxpnl.commp_b78c6d0bb80e5b93306f2ccbeca0049c_mixpanelCookies tiers362 jours
rw1.marchex.iorkpd_Ch4Nm1m6ybox4gD, rkpd_Ch4Nm1m6ybox4gDL_0Cookies tiers0 jour
st1.dialogtech.com_ibp_st, _stcCookies tiers1823 jours
st2.dialogtech.com_ibp_stCookies tiers1823 jours
pro-market.netanHistory, anProfileCookies tiers27 jours, 177 jours
pubmatic.comPugT, KRTBCOOKIE_xxxxCookies tiers27 jours, 87 jours
px.steelhousemedia.comttCookies tiers727 jours
rw1.marchex.iorkpd_Ch4Nm1m6ybox4gDL, rkpd_Ch4Nm1m6ybox4gDL_0Cookies tiers0 jour
spotxchange.comaudienceCookies tiers25 jours
srv.stackadapt.comsa-user-id-v2Cookies tiers362 jours
steelhousemedia.comrt, tt, guidCookies tiers727 jours
tags.srv.stackadapt.comsa-user-id-v2, sa-user-idCookies tiers362 jours
tapad.comTapAd_DID, TapAd_TS, TapAd_3WAY_SYNCSCookies tiers57 jours
tr.staticiv.com_ivgu-legac, _ivguCookies tiers3647 jours
trkn.usbarometric[idfa], barometric[cuid]Cookies tiers0 jour, 362 jours, advertising.comA3Cookies tiers365 jours tiers365 jours
www.facebook.comCookies tiersSession
demdex.netdemdex, dpmCookies tiers177 jours
doubleclick.netIDE, test_cookieCookies tiers387 jours, 0 day
extend.tvextendtv_user_idCookies tiers365 jours
go.sonobi.comHAPLB8SCookies tiersSession
bh.contextweb.comINGRESSCOOKIECookies tiersSession
bidswitch.nettuuid_lu, tuuid, cCookies tiers362 jours
bluekai.combku, bkpaCookies tiers178 jours
casalemedia.comCMPS, CMPRO, CMID,Cookies tiers87 jours, 362 jours
acuityplatform.comaum, auidCookies tiers362 jours
adnxs.comuuid2Cookies tiers87 jours
agkn.comabCookies tiers362 jours
api.ipify.orgsb_localipCookies tiersSession

4) How to control and delete cookies
You may notice more and more pop-ups from websites asking you to accept, decline, or manage cookies. Indeed, these sites are required to ask your permission and provide you with information about how they use cookies, in accordance with the General Data Protection Regulation (GDPR) of the European Union; the UK GDPR; the California Consumer Privacy Act (CCPA); to Law 25 of Quebec and any other applicable law regarding the protection of privacy.
Most cookies used on our Website can be enabled or disabled through our consent tool and/or by disabling cookies in your browser.

a) Use of our consent tool
Our cookie consent tool can be used to personalize your cookie preferences. The tool will record when you consented to our cookie policy and will ask for your consent once a year to ensure users stay informed about changes to our cookie policy and our privacy policy. Consent tools specifically control marketing and performance cookies set through use of our main website ( Strictly necessary cookies cannot be disabled, and the tool cannot be used to block cookies on third party websites accessible from our website.

You can access the cookie consent tool at any time from the “Cookie Management” link in the footer of the Website in the Privacy section. This tool is currently in development and will be activated as soon as development is complete.

b) Using your browser
To disable cookies in your browser, follow the instructions generally located in your browser's "Help", "Tools" or "Edit" menus. Please note that disabling a cookie or category of cookies does not delete the cookie from your browser unless done manually through the appropriate function of your browser.

c) Cookies installed in the past
The collection of your personal information from our analytics cookies may be deleted. If cookies are deleted, information collected before the preference change may still be used. However, we will stop using the disabled cookie to collect further information about your user experience. For our marketing cookie, when a user opts out of tracking, a new cookie is set to prevent tracking.

5) More information

If you have any questions or comments regarding this Cookie Policy, please contact our Privacy Officer at

Effective date: November 2023